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- SummarySpecialties: - Social Media Strategy - Community Management - Music Marketing - Event Marketing - Tradeshow Management - Event ProductionExperience
- Dec 2010 - PresentSenior Content Manager / 360i
- Lead in the development and execution of social strategy across Facebook, Twitter, Pinterest & YouTube for Smirnoff & Guinness (US markets)
- Develop content plans and high-level creative executions for high sale periods
- Create original branded graphics, photography and videos for use on numerous social platforms
- Develop content, monitored dialogue and feedback and actively engaged with consumers
- Create monthly actionable insight reports to present to clients
- Dictate community insight to team members in all departments to leverage for multiple activations - Sept 2009 - Dec 2010Web Marketing/Communications Manager / Bankable Enterprises
• Project Coordinator for launch of new online fashion/beauty platform with Demand Media
• Assisted with the successful launch of Tyra.com on a compressed schedule, on time and on budget
• Directly responsible for now 750 live content pages, 800K+ Community, 145K+ Facebook Active Users – Growth from zero in one calendar year (Certified)
• Directly responsible for accurately meeting digital development budget
• Developed comprehensive, creative, and outcome driven online and social media marketing campaigns, building brand, community, context, and engagement
• Directed web team in creating and deploying engaging, innovative, and fun direct-to-consumer email campaigns
• Managed online candidate submission and selection of cycle 14, 15, and 16 of America’s Next Top Model
• Directed media ingestion and delivery of all media related to the Tyra.com online property
• Managed various vendors in respective supporting roles to accomplish all content delivery
• Directly designed, identified requirements, and oversaw development and deployment of software functionality covering Facebook and Twitter based community engagement
• Directed editorial staff during copy production and media communications for both Tyra.com and the official Tyra Banks Facebook page.
• Assisted in administrative tasks as required by Tyra Banks (Chairwoman & CEO), Chief of Staff, COO and President - Jun 2009 - Sept 2009Marketing/Events - Freelance / Bohemian Hall & Beer Garden
- Created Music/Events website
- Developed and managed online and social media marketing campaigns for new music initiative
- Booked talent for outdoor beer garden on nights with an audience of 500+ - Feb 2009 - Aug 2009Office Manager / Bankable Enterprises
- Sept 2007 - Dec 2008Marketing Coordinator / CMJ
- Managed all department interns and assistants, including hiring and reviewing
- Assisted the Vice President of Marketing & Communications in all marketing initiatives, including project status reports, web and print advertising, research, data entry, live event programming and planning
- On-site and hands-on event production of 2007 and 2008 CMJ Music Marathon & Film Festival
- Tradeshow manager of the 2008 CMJ Music Marathon, working one-on-one with client exhibitors, production staff and managing all on-site staff
- Coordinated all sales and executed all deliverables for CMJ.com , the CMJ publications and CMJ events, including Marathon
- Created and assisted in several marketing proposals (CNN, EMP|SFM, Sambazon, Alltel, Ford Motor Company, Microsoft)
- Pitched, developed and successfully delivered marketing partnerships for various companies including SCHED*, Schmap, Billboard
- Oversaw the day to day operation of the CMJ Music Marathon website and e-newsletters - Sept 2007 - Oct 2007Marketing Assistant / CMJ Network, Inc
- May 2007 - Aug 2007Marketing Intern / CMJ
Education-
2003 - 2007State University of New York College at OneontaBachelors in Music Industry
Activities: Phi Eta Sigma Honor Society; Concert Choir; CUAC; Music Industry Club
Additional Information-
Websites:
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Tweets
- What, what?! 6th most influential person at #LSBeerfest @klout (although not surprising given the attendees...) http://t.co/D3mNrjnETC
- #lsbeerfest dance party https://t.co/bKHhaFQmmg
- The many hairstyles of katieostrowka #lsbeerfest @ Livingsocial Beerfest http://t.co/uJiuEPEI67
- Wuvvv twuuee wuvv #lsbeerfest @ Livingsocial Beerfest http://t.co/dCH9V3Oq6s
- Buuuuurrrr #lsbeerfest @ Livingsocial Beerfest http://t.co/HN8YSztu1n
- Pre beer dinna with @katieostrowka and Mike! (@ Cheers Thai Restaurant) http://t.co/V0gXw7XdqJ
- RT @Oreo: .@McDonalds Happy to be of assistance, Mayor McCheese. Please refer to our latest figures. #OreosLovinIt http://t.co/M4XFZTpwzIMay 16, 13 from web Reply, Retweet, Favorite
- Memorial Day photoshoot for @smirnoffus #smirnoff #diy #client @ heather's roofdeck http://t.co/ukobcDfGAi
- @SagHarborBride you're the best!!! I can't friggen wait!!!! Xoxoxo
- Photo: smirnoffice: Happy BMFFL Day! http://t.co/ANC5kstwp6
- RT @SmirnoffUS: Give your mom what she REALLY wants for #MothersDay - a chance to gossip with you. http://t.co/18iY0EUKaT
- Happy Mother's Day to the bestest Mommies and my bestest friends!!! http://t.co/q1XTFyNNI1
- Dinner with @katieostrowka! (@ Santos Anne w/ 2 others) http://t.co/ko0eNOXgjR
- Coney Island part 2 #contenting uggaustralia #client #letsgetlost @ Coney Island Beach & Boardwalk http://t.co/QcoCGx6NET
- Coney Island #contenting uggaustralia #client @ Coney Island Beach & Boardwalk http://t.co/6NHlsoIPme
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Posts
Instead of txting my friend that I’ll be late, I’m just gonna send her this from now on.
An Instagram break from our @uggaustralia photoshoot. #tree #centralpark #nyc (at Central Park Boathouse)
Shopping for the man in your life? Check out Alex Kang’s picks for guy-approved gifts, including the #UGG4Men Ruggero boot.
Awesome picks, Alex! #client
