- Lead in the development and execution of social strategy across Facebook, Twitter, Pinterest & YouTube for Smirnoff & Guinness (US markets)
- Develop content plans and high-level creative executions for high sale periods
- Create original branded graphics, photography and videos for use on numerous social platforms
- Develop content, monitored dialogue and feedback and actively engaged with consumers
- Create monthly actionable insight reports to present to clients
- Dictate community insight to team members in all departments to leverage for multiple activations
• Project Coordinator for launch of new online fashion/beauty platform with Demand Media
• Assisted with the successful launch of Tyra.com on a compressed schedule, on time and on budget
• Directly responsible for now 750 live content pages, 800K+ Community, 145K+ Facebook Active Users – Growth from zero in one calendar year (Certified)
• Directly responsible for accurately meeting digital development budget
• Developed comprehensive, creative, and outcome driven online and social media marketing campaigns, building brand, community, context, and engagement
• Directed web team in creating and deploying engaging, innovative, and fun direct-to-consumer email campaigns
• Managed online candidate submission and selection of cycle 14, 15, and 16 of America’s Next Top Model
• Directed media ingestion and delivery of all media related to the Tyra.com online property
• Managed various vendors in respective supporting roles to accomplish all content delivery
• Directly designed, identified requirements, and oversaw development and deployment of software functionality covering Facebook and Twitter based community engagement
• Directed editorial staff during copy production and media communications for both Tyra.com and the official Tyra Banks Facebook page.
• Assisted in administrative tasks as required by Tyra Banks (Chairwoman & CEO), Chief of Staff, COO and President
- Created Music/Events website
- Developed and managed online and social media marketing campaigns for new music initiative
- Booked talent for outdoor beer garden on nights with an audience of 500+
- Managed all department interns and assistants, including hiring and reviewing
- Assisted the Vice President of Marketing & Communications in all marketing initiatives, including project status reports, web and print advertising, research, data entry, live event programming and planning
- On-site and hands-on event production of 2007 and 2008 CMJ Music Marathon & Film Festival
- Tradeshow manager of the 2008 CMJ Music Marathon, working one-on-one with client exhibitors, production staff and managing all on-site staff
- Coordinated all sales and executed all deliverables for CMJ.com , the CMJ publications and CMJ events, including Marathon
- Created and assisted in several marketing proposals (CNN, EMP|SFM, Sambazon, Alltel, Ford Motor Company, Microsoft)
- Pitched, developed and successfully delivered marketing partnerships for various companies including SCHED*, Schmap, Billboard
- Oversaw the day to day operation of the CMJ Music Marathon website and e-newsletters
Instead of txting my friend that I’ll be late, I’m just gonna send her this from now on.
An Instagram break from our @uggaustralia photoshoot. #tree #centralpark #nyc (at Central Park Boathouse)
Shopping for the man in your life? Check out Alex Kang’s picks for guy-approved gifts, including the #UGG4Men Ruggero boot.
Awesome picks, Alex! #client