Social content to drive sales and change perception of UGG Australia from the original UGG boot to a brand that provides luxurious comfort in a wide range of fashionable styles.
Role:
From Art Director/Photographer to Content Supervisor (Creative Director) between 2012 through 2013.
Take your summer style to unexpected heights
Slip on. Take off
A convertible military boot ready for adventure
A rugged boot to keep up with all-terrain adventurers. #UGG4Men
Downtown dapper meets rugged artisanal styling. UGG4Men
An impeccably crafted casual leather boot for the modern gent #UGG4Men
Embrace the warmth in a sun-faded chukka with a seaside feel
Concept, Photography + Art Direction
Concept, Photography & Art Direction
Concept, Photograpy & Art Direction
The epitome of "casual Friday."
From going on the big date to gushing over all the little details
Take the comfort of your favorite UGG slippers to a night out at the bar with the Nicco
Spotted- A pop of neon in the Lucianna wedge. Can you guess our destination?
Pitched, concepted, photographed and launched the Smirnoff US Pinterest page in 2012
Social execution using native Facebook products - photo albums - to drive new flavor awareness and education. Concepted, Art Directed and executed.
All kinds of love are welcome here. #PrideMonth
Get your ladies together & put your hands up! Single & proud! #HappySinglesAwarenessDay
Let's be real. This is exactly how you want to spend a summer night.
Mixers straight from your fridge – or maybe your next door neighbor's.
See GIF here: https://twitter.com/SmirnoffUS/status/500748896042110976
Picked up by Tumblr curated hashtag list.
GIF here: http://smirnoffice.tumblr.com/post/64343960739/prepartay-tip-5-serve-only-the-fanciest-cheeses
Being cool never felt so hot.
See the GIF here: http://smirnoffice.tumblr.com/post/92927595286/being-cool-never-felt-so-hot
Share with your most awesome bestie.
Concepted, Art Directed, styled and photographed.
“Share” this if your opening ceremony starts with a twist-off
Breaking news - Ice has been discovered on Mercury!
Would you “like” to take a bite?
Here's one way to put off the end of summer blues...
Face the day feeling prepared. #StartBetter
A colourful reminder to go for it. #StartBetter
Little steps today will lead to a better tomorrow. #StartBetter
Only you can paint the outcome. #StartBetter
Start today by looking up. #StartBetter
Start the new season with bright radiance. #StartBetter
As the seasons change, so does your skin.
Find a love that lasts. #StartBetter
Light up a room with glowing skin. #StartBetter
Add a pinch of fresh colour. #StartBetter
“Brazilians love colour! Chubby Stick for Lips in Mighty Mimosa is a favourite.”
Today we celebrate all women who inspire us to #StartBetter. Happy International Women’s Day.
From India to around the globe, celebrate with colour.
Wake up with a splash of optimism. Happy World Water Day. #StartBetter
Start a better date night. #StartBetter
Take in the outdoors while taking on a new look. #StartBetter
The first steps to impress. #StartBetter
